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蘋果市值破兆:Cook出文追悼教主

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今天,美國 Apple 公司已成為世界上第一家市值破兆企業。Apple 現任執行長 Tim Cook,向 120,000 名 Apple 員工發送了一份完整的備忘錄。表示雖然公司市值破兆是一個重要里程碑,但不是衡量公司的最重要指標,財務結果只是 Apple 不斷創新的一個副產品。還在文中提到當年把他從營運長提拔為 Apple 執行長的Jobs,期待員工繼續努力成就偉大的事業。

Apple 執行長 Tim Cook:「團隊們,今天 Apple 成功跨過一座重要的里程碑。我們的股票市值在完成收盤價 $207.39 美元後超過了 10,000 億美元。儘管我們應該為此感到驕傲,但這並不是衡量我們成功的最重要的方式。財務回報只是 Apple 的創新、產品和用戶為先,以及總是忠於我們的價值觀的結果。

是你們,我們的團隊,讓 Apple 變得偉大,我們的成功來自於你們的勤勉、奉獻和激情。你們所做的才是最了不起的,能夠與你們共事是我一生的榮幸。我想從心底裡感謝你們的辛苦付出,感謝你們為了成就卓越為不願妥協的精神。

讓我們在此時此刻來想一想我們的用戶、我們的供應商和商業夥伴、Apple 開發者社區、我們的同事以及那些先於我們來到這家卓越公司的人。

Jobs創立了 Apple 公司,他信仰人類的創造力甚至可以解決最重大的挑戰,他信仰只有那些瘋狂到足以認為他 可以改變世界的人才能做到這一切。在當今世界,我們的使命比以往任何時候都更加重要。我們的產品不僅創造了驚喜和愉悅的時刻,還使世界各地的人們能夠豐富他們自己和他人的生活。

就像Jobs總是會在這樣的時刻做的那樣,我們應該一起期待 Apple 的光明未來,共同努力成就偉大的事業。」

 

原文:

Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Tim


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Chris

Chris Wong,主修新聞傳理,曾任職調查公司,細心發掘數據及真相,所有事情皆由微小因素所連繫。